18 Stores Like H&M for Affordable Fashion 2018 (Listed In Popularity)

by John Gudzius Last updated March 10, 2018
Stores like H&M

With my encounter with shoppers, I realized that when they shop, most of them have it incorporated into their psyche that the level of expenses tagged on an item defines the level of its quality.

I see this as the highest level of ignorance.

I have had chances to visit and shop in various stores, and I got to understand that an expensive price tag does not define the quality of apparel.

There are stores out there that offer distinctive, cutting-edge, and quality clothing and accessories at an affordable price.

Though shoppers may not have the power to change the retail price of the stores where they shop, I am sure they do have the control over their choice of store.

Don’t go too far… Guess what?

I am here to share with you 18 affordable clothing stores like H&M according to their visit per month from SEMrush and Ahrefs.


Confused already about what H&M mean?

H&M means merely Hennes and Mauritz.

This is a multinational fashion retail store founded on the 4th of October, 1947 which has grown into an in-store and online retail-clothing brand, dealing with quality and fast-fashion wears, footwear, and accessories.

Of course, the store offers the best price more sustainably and has been a world of inspiration for other retail outlets.


Here are the stores similar to H&M


1. Zara

Visitors per month: 15,000,000

Specialization in: Deals in kids, men and women fashion.

About: Zara is an international fashion store that was founded in 1975. The store belongs to one of the largest distribution groups called Inditex which is involved in the design, production, and distribution of unique and quality clothing and accessories. The store has over 2169 stores in different locations. This brand deals with kids fashion likewise men and women fashion. Zara offers the best deal on each of their products which meet the most stringent health and environmental sustainability standard.

Zara store

Shipping: Shipping and delivery time depends on the type of means selected. Standard shipping offers free to order on over $50 otherwise $4.95, and it takes up to 2-4 business days. And Express shipping takes 24-48 business days for $9.95 while pick up might take 3-5 business days at the requested store for free.

Returns: All returns and exchange must be made within 30 days of the E-mail confirming shipment. The right to reject returns sent outside the limit given or not in the same condition in which they are received is reserved.

Shop Zara


2. Forever 21

Visitor per month: 7,700,000

Specialization in: Deals in men and women fashion.

About: Forever 21 is an online and in-store family owned business founded in 1984 in Los Angeles. The store is the 5th largest specialty retailer in the United States offering trendy must-have clothes at an affordable price. Forever 21 strives to have positive impact not only within the store and cooperate family but also on the hundreds of manufacturing facilities throughout the world. And customers can enjoy Forever 21 recycling program where 15% off coupon is granted for next regular purchase when unwanted clothing, bag and shoes are donated.

Forever 21 store

Shipping: Free shipping is available on merchandise that is over $50. Forever 21 ships to 50 United States, US territories, P.O Box and APO/FPO addresses. Standard ground shipping 3-6 business days and US territories take 5-13 days while next day saver shipping takes 1-2. Express shipping takes 2-3 business days with 1-2 days handling time. International shipping takes 10-16 business days excluding holidays.

Returns: Return must be made within 30 days from the ship date. Refunds are available for online purchases returned by mail. Exchanges by mail are only made for damaged, defective or wrong items.

Shop Forever 21


3. Gap

Visitor per month: 5,800,000

Specialization in: Toddler, male and female fashion.

About: Gap is a global in-store and online fashion retail store founded in 1969. The store has grown from one store into 3,300 company-operated and almost 400 franchise stores in 90 countries worldwide. The store has 5 brands namely Gap, Banana Republic, Old Navy, Intermix, and Atheta. The store offers quality designs in the form of men and women wears and so also kids items. I delight in this company’s great products and brands that are tasked with developing strategies to improve their sustainability performance.

Gap store

Shipping: Everyday shipping of orders over $50 is for free, and it takes 5-7 business days. Standard shipping would take up to3-5 business days, expedited shipping takes 2-3 business days and 1 day shipping takes 1 business.

Returns: All returns and exchange of unsatisfied items must be within 45 days. For exchange or refund, it might take up to 5-7 days.

Shop Gap


4. Uniqlo

Visitor per month: 5,600,000

Specialization in: Deals in Kids, male and female fashion.

About: Uniqlo is a Japanese apparel retail company founded by Tadashi Yanai and has been a subsidiary of fast retailing Co since November 2005. The store offers the latest essential and varieties of stylish basics for women, men and babies and the simplest design with the best fit and fabric. My shopping experience often time made me realize that the store constantly gives to innovation and better design.

Uniqlo store

Shipping: Diverse of shipping methods are rendered such as standard shipping which takes up to 3-7 business days and 5-9 business days for shipping to Alaska and Hawaii. Express shipping takes 1-2 business days; two days take 2-3 business days while in-store delivery takes 3-5 business days.

Returns: All merchandise can be returned within 60 days of the purchase date. Merchandise sold as the final sale may not be returned or exchanged. Online takes up to 28 business days from when the items are received for a refund.

Shop Uniqlo

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5. American Eagle Outfitters

Visitor per month: 4,300, 000

Specialization in: Deals in Accessories, male and female fashion.

About: American Eagle Outfitters (AEO) is an American retail store found in 1977, which was later sold to Jacob price.  The store has it’s headquartered in Pittsburgh Pennsylvania. AEO offers outerwear, swimwear, sweatpants, men and women jeans. I couldn’t get this store off my list simply because of the reward the store gives for every dollar spent.

American Eagle store

Shipping: The store offers free standard shipping within 3-7 business days on orders of $50 and more to the US otherwise $7. 2nd-day shipping takes 2-3 business days while overnight shipping takes 1 business day. AEO provides free 2 days shipping by shoprunner to shoprunner members with online purchases of $25 or more. Free shipping is available on orders shipping DHL eCommerce to the United Kingdom and Europe on orders of $50 and more. And free shipping on orders of $100 and more in some international countries. Items more than 20 cannot be shipped to foreign countries.

Returns: Refund might take up to 5 weeks from the day the package is mailed for a refund. Orders are to be returned to any American Eagle Outfitter or tailgate store in the United States.

Shop American Eagle Outfitters

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6. Mango

Visitor per month: 3,900,000

Specialization in: Deals in male and female fashion.

About: Mango is an international retail store with their first store opened in 1984 but now grown into over 2,415 stores in over 107 countries. Mango has become the second largest textile exporter in Spain. The store offers design, manufacture, and retail wears of women, and men and accessories. I’m in love with Mango concept which is based on an alliance between a quality product and a unified brand image.

Mango store

Shipping: Free standard shipping of items is delivered to one of Mango store which takes 4-11 working days or preferably home delivery for orders over £30 which takes 2-5 working days. Express shipping takes 48 hours, and collect-plus takes 3-6 working days and 10 days to collect orders. Customers have just 15 days to obtain the purchase anything other than that require due process.

Returns: Unsatisfied customers are not satisfied with the order, they can return within 30 days in the same condition it was received after receiving order.

Shop Mango



Visitor per month: 3,900,000

Specialization in: Deals in men women fashion.

About: Asos is a British online fashion retail store found Quentin Griffiths and Nick Robertson on June 3, 2000, with it’s headquarter located in London, United Kingdom. But this company has offices around the world. The store is involved in the sales of over 80,000 brand and own brand of a range of clothing and accessories. And of course, I like the fact that the store sells quality fashionable wears as seen on screen and even more fashion than what is seen on screen.

ASOS store

Shipping: Standard shipping is offered for free on $40 and more items within 3-4 days. Deliveries to Alaska, Hawaii and APO/FPO takes 20 days shipping including 2 days shipping. Premiere delivery USA offers unlimited two days shipping with no minimum order value for a year. Asos instant shipping takes 1 working day to deliver. Other countries have various shipping policy.

Returns: Returns can be made through local USPS in over 35,000 locations return with a return note that is packaged with the order and might take up to 10 days to be processed.

Shop Asos


8. Urban Outfitters

Visitor per month: 3,600,000

Specialization in: Deals in music+tech, men and women fashion.

About: Urban Outfitter is an in-store and online lifestyle retailing store founded in 1970 in a small space along the street of University of Pennsylvania but has finally grown into over 200 stores across United States, Canada, and Europe. The store deals with on-trends beauty, women and men fashion, a collection of handpicked clothing, music+tech collections, furniture and so on. What inspired me in this store is simply the combination of unique product, creativity, and cultural understanding.

Urban Outfitters store

Shipping: Free standard shipping only applies to the US is offered on $50 and above orders which arrives in 5-7 business days. Express shipping would take up to 2-3 business days to arrive while rush takes 1-2 business days. International shipping takes place as soon as possible. Economy shipping takes 10-12 business days, standard shipping takes 7-10 business days, and Express shipping takes 5-7 business days.

Returns: Merchandise is to be returned to US or Canada store location in the same condition it was received within 30 days of the order shipment day. Returns are also possible on international orders with the shipping label affixed to it.

Shop Urban Outfitter


9. Boohoo

Visitor per month: 2,500,000

Specialization in: Dispenses Kids, men and women fashion.

About: Boohoo is an award-winning online retail store founded in 2006 in the United Kingdom. The store is one of the fast-growing global fashion retailer involved in cutting-edge designs, accessories and trendy wears that keeps their customers one step ahead of fashion. The store offers the best fashions at an affordable price and with more than a hundred pieces hitting the site on a daily basis. I’m just impressed with their creativity and charity programme which has given birth to different key charities. Not only that, their 20% student discount verified by UNiDAYS got me amazed.

Boohoo store

Shipping: There are shipping methods applicable to different countries but to mention a few UK saver takes 3-5 working days while UK premier delivery takes unlimited next day delivery for a year. USA super saver shipment takes 8-10 working days, USA standard takes 6 working days while express shipping takes 2-3 working days.

Returns: Goods are to be returned within 30 days unused and EEA customers are to cancel the contract within 14 days.

Shop Boohoo


10. Express

Visitor per month: 2,400,000

Specializing in: Deals in male and female wears.

About: Express is an in-store and online retail company that deal with male and female fashion and accessories. The store has its headquarter at Columbus controlling over 650 around the world. It is an award-winning store that became a publicly traded company on New York stock exchange. There is no doubt about it; this store offers quality items with the best deal and discount. This store gave me one of the best shopping experience ever.

Express store

Shipping: Standard shipping is free on $50 orders and above. Standard shipping arrives within 5-7 days. It would also take 14 business days for APO and FPO address. For all shipping outside of United States, express shipping takes up to 3-5 days, and standard shipping is within 6-10 business days.

Return: All unwanted orders must be returned in the same condition it was received to express store within 90 days of purchase date.

Shop Express

View Coupons for Express


11. Abercrombie & Fitch

Visitor per month: 1,600,000

Specialization in: Deals in All-American clothing.

About: Abercrombie & Fitch is an American fashion retail store founded on June 4, 1892, with its headquarter in New Albany, Ohio United State. The store has 3 global brands which are Abercrombie & Fitch, Abercrombie kids, and Hollister Co which is dedicated to designing and producing the coolest cloth with the highest quality of all sort of American cloth. My welcoming experience with a delivery package was all I wanted and got.

Abercrombie & Fitch store

Shipping: Standard shipping within United State takes 5-7 business days, while 3 days shipping takes 3-5 days. For delivery in Hawaii and Alaska it takes 10-15 business days for delivery while US territories and APO/FPO addresses takes 3 weeks. All other countries have their own shipping policies.

Returns: Merchandise must be returned in its original state. Shipping within US continental can make use of smartLabelTM and return takes 7-10 days to get to the distribution center with charges of $7.

Shop Abercrombie & Fitch


12. PacSun

Visitor per month: 1,500,000

Specialization in: Deals in men and women fashion.

About: PacSun is a specialty retail store dealing with a cross of the brand and trending fashion from Los Angeles. The best brands are partners with PacSun to offer a rare product constantly, curated collections of street-wear, jeans, clothing, accessories, and shoes. Most of the items in PacSun are sold with affordable price tag and discount.

PacSun store

Shipping: For every domestic order, Standard shipping takes 4-7 business day using USPS while Express shipping takes 3-5 business days using FedEx including 2nd-day shipping which takes 3 business day and Overnight shipping. Most international orders ship from international hub in 4 business day.

Returns: Purchase should be sent back in the right condition within 60 days as it was received. Return of body jewelry is not acceptable. Goods paid for via PayPal cannot be returned to the store but via mail.

Shop PacSun


13. Rue21

Visitor per month: 1,400,000

Specialization in: Deals in male and female fashion.

About: Rue21 is one of the largest fast-growing fashion retail stores in the United States with its headquarter located in the north of Pittsburgh, PA. The store has over 1,100 stores in 48 states operating under brands such as rue21 etc! rue+, tarea, ruebeute, carbon elements, rueguy, and ruebleu swim. All these brands offer irresistibly fresh and affordable styles and a world of trendiest accessories. Their design is made to fit and that all flattered me most times.

Rue21 store

Shipping: Rue21 ships to 48 contiguous states except for Alaska and Hawaii. Free standard shipping is available for $50 orders and above, and it takes 1-2 business days for all order processing while expedited shipping takes 2 days.

Return: Return is acceptable within 30 days of purchase for a refund, exchange or merchandise credit based on the original purchase.

Shop Rue21


14. Old Navy

Visitor per month: 505,000

Specialization in: Deals in toddler, men and women fashion.

About: Old Navy is an American fashion retailing brand founded by Mickey Drexler on the 11th of March 1994. The store has its headquarter in San Francisco California and owned by Gap Inc. The store offers fashionable and trendy styles for different categories of persons. Women, men, kids, and women can get their choice of fashion in this store.

Navy Old store

Shipping: For all US sales, everyday shipping takes 5-7 business days, standard shipping takes 3-5 business days. For all continental United State, only Expedited shipping takes 2-3 business day and Next day shipping takes one business day shipping.  For US territories and APO/FPO, it takes 14days to deliver. International orders are monitored via border-free, a technology that helps US retailer to carry out a transaction in more than 90 states.

Returns: Items purchased must be returned in the same condition it was received within 45 days of ordering. It might take 5-7 days for return mail.

Shop Old Navy

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15. Armani Exchange

Visitor per month: 283,000

Specialization in: Deals in male and female fashion.

About: Armani Exchange is a fashion store found by Giorgio Armani in 1991 with its headquarter located in New York City. Armani Exchange deals with a full range of men and women clothing and accessories offered at an affordable price. The store cannot be left behind because of the store’s ability to capture quality stuff inspired by designers through a modern sensibility.

Armani Exchange store

Shipping: Standard shipping delivery takes 3-6 working days for $7.50 while express shipping delivery takes 2-3 working days at the rate of $15. Delivery time begins within 1 business day after order is placed.

Returns: Returns are to be made within 20 days of the delivery date using the pre-address UPS return label which is included in the order. Online orders can only be returned by mail, not to the retail store.

Shop Armani Exchange


16. Urban Planet

Visitor per month: 233,000

Specialization in: Deals in beauty male and female fashion.

About: the Urban Planet is an in-store and online fast growing fashion brand that originates from Canada with over 100 location around the country. The store offers quality and trendy outfits with affordable price tag. Urban planet provides male and female fashion even for skaters, footwear and accessories trends.

Urban Planet store

Shipping: All rate are in Canadian dollars and shipment are made through Canada post. Standard shipping of orders worth $100 and above is for free which takes 3-7 business days to deliver, Express shipping takes 2-4 business days, while priority shipping takes 1-3 business days. United State standard shipping takes 8-10 business days including customs for $.19.9

Returns: If any customer is not satisfied with any item purchased from Urban Planet, such item must be returned unwashed and with the original label attached within 30 days of the original order date. The refund would take up to 3-5 business days. The promotional order is non-refundable.

Shop Urban Planet


17. AllSaints

Visitor per month: 173,000

Specialization in: Deals in men and women fashion.

About: AllSaints is a British fashion retail store found in 1994 with its headquarter located in London. The store presently operates department store location, stand-alone retail store and website. AllSaint operates over 232 stores across over 27 countries. The store offers footwear, classy dresses for both men and women. I can bet that the store is one out of many that offer a great deal on every good purchased.

AllSaints store

Shipping: All UK orders would be shipped by premium courier service PDP. UK Standard shipping take 2-4 working days, and multiple shipping partners will ship to European which takes 3-5 working days shipping and international destination which takes 5-7 working days.

Returns: All unwanted orders must be marked as returned goods and returned within 14 days to the nearest all saint store while exchange must be within 28 days. It would take 5-10 days for a refund to take place.

Shop AllSaints


18. Club Monaco

Visitor per month: 165,000

Specialization in: Deals in men’s sales and women’s sales.

About: Club Monaco is an international retail brand founded in 1985 in Toronto but presently has its headquarter in New York City Chelsea gallery district. The store is a fashion influential situated worldwide with over 140 location offering collections of wearable pieces, fine fabric, and exceptional piece. The store offers stylish men and women’s clothing. The most amazing part is when I refer a friend, l got 20% off the full price purchase when I ordered.

Club Monaco store

Shipping: Free shipping is available for $150 orders and above otherwise it cost $5. Available shipping orders include 7-10 business days, 5-7 business days, 2 business days, overnight and Saturday delivery. Free international shipping is available for orders that are $200 and more. Borderfree ships the order to international customers.

Returns: Orders are to be returned to any club Monaco store in the US or via US postal service within 30 days of the date on the invoice.

Shop Club Monaco



Wondering what a shopper would be looking for to get the best deal other than discounts and promotional codes.

Well, I can assure and recommend any of these stores to anyone.

These stores offer great deals, all you need to do is go ahead and place your order.

I hope you found these 18 affordable stores helpful. Whether you are in need of a perfect classic piece or a casual and unique collection at an affordable price, these stores listed above are your best bet.


  • mari

    Zara seems to be my best choice. The clothing company has written her name in the sands of time and will continue to thrive no matter the situation. When you have a great brand, you don’t have to bother about marketing anymore.

  • maria

    Zara seems to be my best choice. The clothing company has written her name in the sands of time and will continue to thrive no matter the situation. When you have a great brand, you don’t have to bother about marketing anymore.

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